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This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.
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Book Description Prentice Hall College Div, 1990. Hardcover. Condition: New. Never used!. Seller Inventory # P110135034264
Book Description Prentice Hall College Div, 1990. Hardcover. Condition: New. 1. Seller Inventory # DADAX0135034264
Book Description Prentice Hall College Div. Hardcover. Condition: New. 0135034264 New Condition. Seller Inventory # NEW7.3048606
Book Description Prentice-Hall. Condition: New. pp. 416. Seller Inventory # 5265519
Book Description Prentice Hall College Div, 1990. Condition: New. book. Seller Inventory # M0135034264