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Synopsis
From the publisher's website: For undergraduate Marketing Research courses. Praised for the solid foundation it builds for business students, Burns/Bush provides a unique step-by-step approach to market research that breaks down the intimidating subjects found in this course. This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers. The text is written in a student-friendly manner, with many examples, and provides students with the tools necessary to conduct basic analysis.
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Basic Marketing Research Using
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Basic Marketing Research Using Microsoft Excel Data Analysis - Canadian Edition
Published by
Pearson Education Canada, 2011
ISBN 10: 0135063841
ISBN 13: 9780135063842
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Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.2. Seller Inventory # G0135063841I3N00
Quantity: 1 available