Quality Function Deployment and Six Sigma, Second Edition: A QFD Handbook (2nd Edition)

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9780135138359: Quality Function Deployment and Six Sigma, Second Edition: A QFD Handbook (2nd Edition)
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Make the Most of QFD and the Voice of the Customer in Six Sigma Environments

Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.

Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.

Learn how to

  • Identify the roles and advantages of QFD in today’s global business environment
  • Understand every element of the House of Quality (HOQ)
  • Use QFD to drive more competitive product and service development
  • Move from the processes you have to the processes you want
  • Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
  • Extend the HOQ concept all the way through project completion
  • Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
  • Adapt QFD for software development, service development, and organizational planning
Whether you’re working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments.

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About the Author:

Joe Ficalora is currently the president of Global Services at Sigma Breakthrough Technologies, Inc. (SBTI), a consulting firm for manufacturing, quality, and engineering services, with specialties in Six Sigma and Lean Enterprise applications. In this role, Mr. Ficalora is responsible for the worldwide deployment of SBTI methodologies and for managing the international partners of SBTI.

Mr. Ficalora has more than 20 years of industrial experience in project management, engineering, manufacturing, and quality control. He first came across QFD while at AlliedSignal, now Honeywell, in 1991. His involvement with Quality tools and techniques has been continuous since that time. He designed and developed the highly acclaimed SBTI Six Sigma Master Black Belt Program. He has led Six Sigma deployments in Operations and Engineering at several clients, including Executive and Champion rollout sessions. Mr. Ficalora holds an MEE from Stevens Institute of Technology, and a BS in physics from Rensselaer Polytechnic Institute.

Mr. Ficalora has worked and is certified as a Black Belt and Master Black Belt. He has consulted for clients in the industries of aerospace, medical devices, beverages, health care, and in manufacturing of food packaging, electronics, metal, glass, and plastics. His current interests include DFSS in renewable energy and energy conservation, as well as future energy options, including nuclear fusion. His current interests also include investment performance predictions, economics, crime statistics, and crime prevention within the USA. He has mentored, and designed and taught workshops to Executives, Champions, Master Black Belts, Black Belts, and Green Belts in Design for Six Sigma, Six Sigma in Manufacturing, and Transactional Business projects worldwide. Mr. Ficalora is a top-rated and sought-after instructor and speaker in these areas.

Mr. Ficalora also holds several patents in lasers and optical devices and a patent in process improvement. He is an active member in IEEE and ISSSP.

Lou Cohen was a product developer, computer and software development manager, quality manager, and consultant during 41 years of professional life. He lived and worked in Japan in 1984, where he extensively studied quality and productivity methods, including a detailed study of the theories of Dr. W. Edwards Deming. Upon his return to the U.S., he became a nationally known expert in the use of Quality Function Deployment. He has helped his clients use QFD in many diverse industries, including electric-power utilities, financial services, medical instruments, software, communications and telecommunications, laundry detergents, aerospace components, and office furniture.

Now in retirement, he lives in Cambridge,Massachusetts.


“Joe Ficalora has done an excellent job of updating Cohen’s classic text on Quality Function Deployment to show how Six Sigma tools can be effectively used in applying the QFD methodology and how valuable QFD can be in Design for Six Sigma projects. I highly recommended it to practitioners of both disciplines. They will be well rewarded by using this book to guide them in delighting their customers.”
—John L. Schoonover
Director of Quality
Global Tungsten and Powders

Improving a Classic

“For good reasons, the saying ‘Don’t mess with success’ applies to many things in life; thus Lou Cohen and Joe Ficalora have accomplished a feat often fraught with risk. The original book on QFD, by Lou Cohen, was excellent, with ideas and detailed examples for applying QFD to many types of problems. The new edition builds on the original by integrating material on Design for Six Sigma, making it highly likely that it will remain a key reference.Whether you are working on developing a new product or a transactional business process, this updated edition will help you focus your efforts on what customers really want and need—so important to delivering something customers will pay for.”
—John P. King
Jewett & King Associates

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9780133364439: Quality Function Deployment and Six Sigma, Second Edition (paperback): A QFD Handbook (2nd Edition) (QFD Handbooks)

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ISBN 10:  0133364437 ISBN 13:  9780133364439
Publisher: Prentice Hall, 2009

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Joseph P. Ficalora; Louis Cohen
Published by Prentice Hall (2009)
ISBN 10: 0135138353 ISBN 13: 9780135138359
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