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Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti’s 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. You’ll begin building your business plan beginning in chapter 1! In a step by step process learn how to start a small business, operate a small business and turn their ideas into viable business opportunities. What Business Do You Want to Start?, Who Are Your Customers? (And Why Should They Buy From You?), How To Track Costs and Find Financing, Operating a Small Business Effectively, What You Need to Know to Grow. For those wishing to develop a strong business plan to start their own business, or anyone who finds an entrepreneurial spirit helpful in their work life.
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From the Back Cover:
About the Author:
Build Your Future Today!
This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship (NFTE), this text takes you step-by-step through the process of starting and operating a new small business. Here’s what leaders in the educations and business community have to say about this book:
“This is the book we’ve been waiting for — the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.” — Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College
“Entrepreneurship is the engine of our economy, but its true purpose lies in building community. Through the businesses we create, we become of service to our community and the world. In Entrepreneurship: Starting and Operating a Small Business, Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but also energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.” - John Whitehead, former co-chairman of Goldman Sachs
“The best entrepreneurs are people who understand the financials and economics of business. Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while helping them develop into leaders who can energize and inspire others.” — Alan Patricoff, Co-founder, Apax Partners
Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.
Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.
For more information on NFTE and Steve Mariotti, visit: www.nfte.com
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- PublisherPrentice Hall
- Publication date2007
- ISBN 10 0135144671
- ISBN 13 9780135144671
- BindingPaperback
- Number of pages672
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