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Content Advantage (Clout 2.0), The: The Science of Succeeding at Digital Business through Effective Content (Voices That Matter) - Softcover
Synopsis
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.
This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.
Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and
nonprofits, Jones offers:
- Guidance on creating a content vision
- A primer on conducting content analysis
- Techniques for developing a competitive content strategy
- Elements and principles of effective, influential content
- A blueprint for developing content intelligence
- A maturity model for content operations
- Examples from diverse companies and contexts
"synopsis" may belong to another edition of this title.
From the Back Cover
"This is one of those books you'll want to share with your entire team. Learning the proven techniques and developing the shared language will give your content the umph it needs to increase your organization's competitiveness."Jared SpoolFounder, User Interface Engineering"Colleen consistently stays ahead of the curve by helping enterprise companies measure the value of content and strategize on its delivery - whatever the new technology."Andrea SuttonVP, Design Technology, AT&T"A good addition to our bookshelves. It's more than a second edition." Ginny Redish, AuthorLetting Go of the Words: Writing Web Content that Works
About the Author
A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content, including 6 of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year, and an instructor of courses including Advanced Content Marketing on LinkedIn Learning.
"About this title" may belong to another edition of this title.
- PublisherNew Riders
- Publication date2018
- ISBN 10 0135159326
- ISBN 13 9780135159323
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages256
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