Synopsis
Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the interaction between occasion, writer, audience and message that must be understood to produce effective business communications. Interactive in approach, the book involves students with business communication basics and contemporary issues through examples drawn from companies.
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From the Publisher
Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the dynamic interaction between occasion, writer, audience, and message that must be understood to produce effective business communications. Interactive in approach, the text involves students first-hand with business communication basics and contemporary issues through an abundance of examples drawn from real companies (from Fortune 500 enterprises to small entrepreneurial agencies), a variety of hands-on activities, and special issues boxes.
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Business Communication Study Guide.
Published by
Prentice Hall, Upper Saddle River, NJ, 1996
ISBN 10: 0135170133
ISBN 13: 9780135170137
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: As New. Like New STUDY GUIDE only. Minor shelf wear. Quantity Available: 1. ISBN: 0135170133. ISBN/EAN: 9780135170137. Pictures of this item not already displayed here available upon request. Inventory No: ABE415672266. Seller Inventory # ABE415672266