Synopsis
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and—by presenting and conducting management practice research—strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and—by presenting and conducting management practice research—strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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Business Market Management: Understanding, Creating and Delivering Value
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Business Market Management: Understanding, Creating and Delivering Value
Published by
Prentice Hall College Div, 1998
ISBN 10: 0135226570
ISBN 13: 9780135226575
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Business Market Management: Understanding, Creating and Delivering Value
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780135226575. Seller Inventory # 8848041
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Business Market Management: Understanding, Creating and Delivering Value
Published by
Prentice Hall 01.07.1998, 1998
ISBN 10: 0135226570
ISBN 13: 9780135226575
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Condition: gut - gebraucht. Gebundene Ausgabe 448 S. Guter Zustand, ohne Namenseintrag wichtige Passagen sind bereits sauber mit Lineal unterstrichen Zustand: 7, gut - gebraucht, Gebundene Ausgabe Prentice Hall , 1998-07-01 448 S. , Business Market Management: Understanding, Creating and Delivering Value, Anderson, James. Seller Inventory # BU245518
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Business Market Management: Understanding, Creating and Delivering Value
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Business Market Management: Understanding, Creating and Delivering Value
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1388873/203
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Business Market Management: Understanding, Creating and Delivering Value
Seller: Buchpark, Trebbin, Germany
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1388873/202