Business and Management Communication: A Guide Book (3rd Edition) - Softcover

Sorenson, Ritch; Kennedy, Grace; Ramirez, Ida

Softcover

ISBN 10: 0135331838 ISBN 13: 9780135331835

Publisher: Pearson College Div, 1996

Synopsis

Appropriate for undergraduate managerial or business communication courses that focus on both writing and speaking. It will also be useful in other professional courses that require a communication supplement.Effectively presents the skills necessary for written and spoken business communications: The basics of both within an easy-to-follow, understandable and short reference book.

About this title

From the Publisher

Effectively presents the skills necessary for written and spoken business communications: The basics of both within an easy-to-follow, understandable and short reference book.

From the Inside Flap

Preface

Several years ago, our team of writing and speaking experts was assembled to teach a managerial communication course in our College of Business. The College was committed to providing students with preparation in both writing and speaking. We were given the challenge of accomplishing the task in a one-semester course.

Combined, our team has over 50 years of experience teaching communication. We have advanced degrees in both speaking and writing and have published research about both oral and written communication. In addition, we have experience in delivering writing and speaking seminars for managers. We have also professionally edited business documents.

Using our combined expertise, research, and trial and error, we determined the essentials for student success in writing and speaking. We called upon our combined experience to design a course that would cover essential writing and speaking knowledge and skills. However, we could not find a text that met our needs.

So, over several years, we developed our own set of readings that resulted in this text—one that addresses business communication concerns and that is "fat free." That is, we get to the point quickly and provide essential guidelines.

The text was written with the assumption that successful communication is vital in business. We provide guidelines for developing messages and making them clear and acceptable to your business audience. We suggest ways to analyze your audience, organize your message, and make your message concise. Then, we provide specific guidelines for memos, letters, reports, résumés, and letters of application.

We show how to prepare speeches and present them effectively. We conclude the book by demonstrating how to communicate effectively in employment interviews. The appendices in the book provide conventions for grammar, punctuation, mechanics, and style. One appendix also shows you how to critique your own speech so that, when you view a video of yourself giving a speech, you have a basis for improvement.

Our students like the text. It covers issues that are important to them. The explanations are straightforward for success in writing documents or delivering speeches. We are confident that you will also find the text immediately useful.

Edition details

• Publisher: Pearson College Div
• Publication date: 1996
• ISBN 10: 0135331838
• ISBN 13: 9780135331835
• Binding: Paperback
• Language: English
• Number of pages: 232