Synopsis
The publisher of National Lampoon and Heavy Metal discusses the pros and cons of starting your own magazine, from raising seed money and attracting advertisers to editing, printing, and promotion
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About the Author
Leonard Mogel is the founding publisher of Signature, Weight Watchers Magazine, and National Lampoon magazines; the executive producer of Heavy Metal, the animated movie; and author of seven career books, including The Newspaper: Everything You Need to Know to Make It In the Newspaper Business, The Magazine: Everything You Need to Know to Make It in the Magazine Business, Creating Your Career in Communications and Entertainment, Making It in the Media Professions, Making It in Advertising, Making It in Public Relations, Making It in Broadcasting, and Making It in Book Publishing. The Magazine, now in its fourth edition, is widely considered to be the best book on the subject.
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The Magazine: Everything You Need to Know to Make it in the Magazine Business
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
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Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in Very good edgenicked dust jacket. First Edition. Seller Inventory # bing7555017