Managing Services: Marketing, Operations, and Human Resources - Hardcover

 
9780135447017: Managing Services: Marketing, Operations, and Human Resources

Synopsis

A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.

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Other Popular Editions of the Same Title

9780135615720: MANAGING SERVICES 2ª ED.

Featured Edition

ISBN 10:  0135615720 ISBN 13:  9780135615720
Softcover