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Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyses marketing issues more effectively.
Self-contained text with all the necessary analysis tools provided.
Considers all marketing issues such as, product, pricing, advertising, sales force and distribution.
Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small umber of models.
Incorporates recent research findings in all aspects of marketing.
Table Of Contents:
Theory and Models in Marketing.
Organizational Buying Models.
New Product Planning.
Decision Support and Implementation.
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Book Description Prentice Hall, 1995. Paperback. Condition: New. Never used!. Seller Inventory # P11013545641X
Book Description Condition: New. New. Seller Inventory # S-013545641X