Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields. The authors examine managerial issues concerning defining the manager's terrain, planning, organizing, leading and controlling. For managers of all kinds.
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Written by an internationally renowned author with broad and on-going experience in the field, this practical study of the process of management uses real-life global examples to show how the principles of management are universally applied. Organized around principles of planning, organization, leading, and control, the text highlights smaller, entrepreneurial businesses as well as "Fortune 500" companies throughout, and features strong student study pedagogy to encourage, reinforce, and enhance learning.
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