Marketing Management: Analysis, Planning and Control

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9780135561508: Marketing Management: Analysis, Planning and Control
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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Other Popular Editions of the Same Title

9780137228515: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

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ISBN 10:  0137228511 ISBN 13:  9780137228515
Publisher: Prentice Hall, 1994
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