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Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Destination, rates & speedsSeller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00041465407
Quantity: 1 available
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: sixth ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/1/1988 Binding: Hardcover Pages: 848 sixth edition. Seller Inventory # 6769621
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Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Y02H-00487
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Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 38500812/203
Quantity: 1 available