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Synopsis
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
- PublisherLongman Higher Education
- Publication date1988
- ISBN 10 0135561507
- ISBN 13 9780135561508
- BindingHardcover
- LanguageEnglish
- Edition number6
- Number of pages848
- Rating
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Marketing Management: Analysis, Planning, Implementation, and Control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00041465407
Quantity: 1 available
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Marketing management: Analysis, planning, implementation, and control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: sixth ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/1/1988 Binding: Hardcover Pages: 848 sixth edition. Seller Inventory # 6769621
Quantity: 1 available
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Marketing management: Analysis, planning, implementation, and control
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # X12A-03975
Quantity: 1 available
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Marketing management: Analysis, planning, implementation, and control
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_376826287
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Marketing Management: Analysis, Planning and Control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. 6. Auflage. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 848 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 38500812/203
Quantity: 1 available