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Marketing Management: Analysis, Planning, Implementation, and Control - Hardcover

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9780135561508: Marketing Management: Analysis, Planning, Implementation, and Control

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Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Kotler, Philip
Published by Longman Higher Education, 1988
ISBN 10: 0135561507 ISBN 13: 9780135561508
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Kotler, Philip
Published by Prentice Hall PTR, 1987
ISBN 10: 0135561507 ISBN 13: 9780135561508
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Kotler, Philip
Published by Prentice Hall PTR, 1987
ISBN 10: 0135561507 ISBN 13: 9780135561508
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Seller: Better World Books, Mishawaka, IN, U.S.A.

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Condition: Good. 6th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP66398105

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Kotler, Philip
Published by Longman Higher Education, 1988
ISBN 10: 0135561507 ISBN 13: 9780135561508
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Condition: Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Y02H-00487

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Published by Longman Higher Education, 1988
ISBN 10: 0135561507 ISBN 13: 9780135561508
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 38500812/203

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