Strategy Process: Collegiate Edition, The - Hardcover

Mintzberg, Henry; Quinn, James Brian; Voyer, John

Hardcover

ISBN 10: 013556557X ISBN 13: 9780135565575

Publisher: Pearson College Div, 1994

Synopsis

For Strategic Management and Business Policy courses for the undergraduate. John Voyer joins the already winning combination of Mintzberg and Quinn for this new version of the book that teaches "how strategies really form". This text will provide the most balanced and easily accessible coverage of the various schools of thought in strategy. The authors have strengthened the "formulation" material while keeping the already thorough coverage of "formation" material intact.

About this title

From the Back Cover

We tried to provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Presenting published articles and portions of other books in their original form, rather than filtered through our minds and pens, is one way to reinforce this variety. One of our prime intentions in this book is to expose the limitations of conventional theories and to offer alternate explanations that can be superior guides to understanding and taking action in specific contexts.

About the Author

Henry Mintzberg is Cleghorn Professor of Management Studies at McGill University in Montreal and the winner of awards from the most prestigious academic and practitioner institutions in management (Harvard Business Review, Academy of Management, Association of Management Consulting Firms, and others). He is the author of fifteen books, including Managers Not MBAs, Strategy Safari, The Rise and Fall of Strategic Planning, and Mintzberg on Management, and is a founding partner of www.CoachingOurselves.com. For more information on his activities, visit www.mintzberg.org.

Edition details

• Publisher: Pearson College Div
• Publication date: 1994
• Language: English
• ISBN 10: 013556557X
• ISBN 13: 9780135565575
• Binding: Hardcover
• Number of pages: 595