Items related to Marketing Management: Analysis, Planning, and Control
Synopsis
Marketing Management incorporates the quantitative and behavioral tools, concepts, and models designed to improve the marketing decision making of today's and tomorrow's marketing executives. Discussions include: the concept of marketing opportunity and threat, theoretical models of buyer behavior, market segmentation, forecasting, profit maximization, product positioning, life cycle, and branding, and more.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1972
- ISBN 10 0135573890
- ISBN 13 9780135573891
- BindingHardcover
- LanguageEnglish
- Number of pages846
- Rating
Search results for Marketing Management: Analysis, Planning, and Control
Stock Image
Marketing Management: Analysis, Planning, and Control
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] [ Water Damage: SLIGHT, doesn't affect use ] Ex-library book Publisher: Prentice-Hall Pub Date: 1/1/1972 Binding: Hardcover Pages: 906 Second edition. Seller Inventory # 6003964
Quantity: 1 available
Stock Image
Marketing Management : Analysis, Planning and Control
Published by
Pearson Education, Limited, 1972
ISBN 10: 0135573890
ISBN 13: 9780135573891
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Second Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6512343-6
Quantity: 2 available
Stock Image
Marketing Management : Analysis, Planning and Control
Published by
Pearson Education, Limited, 1972
ISBN 10: 0135573890
ISBN 13: 9780135573891
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Second Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6512343-6
Quantity: 1 available
Seller Image
Marketing, management. analysis, planning and control (second edition)
Seller: Librería Diálogo, Ciempozuelos, Madrid, Spain
Seller rating 5 out of 5 stars
Encuadernación de tapa dura. Condition: Muy bien. 2? Edición. X2407S06101GF. 1,4 kg. Cartoné. Estado, muy bien. management, empresa. 2ª edición. English. Seller Inventory # X2407S06101GF
Quantity: 1 available
Stock Image
Marketing Management: Analysis, Planning, and Control
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Z13B-03384
Quantity: 1 available