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Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing) - Hardcover

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9780135579275: Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)

Synopsis

Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling is a better way to study marketing.

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  • PublisherPrentice-Hall
  • Publication date1984
  • ISBN 10 0135579279
  • ISBN 13 9780135579275
  • BindingHardcover
  • LanguageEnglish
  • Number of pages794
  • Rating
    • 4.06 out of 5 stars
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9780135573891: Marketing Management: Analysis, Planning, and Control

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ISBN 10:  0135573890 ISBN 13:  9780135573891
Publisher: Prentice-Hall, 1972
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ISBN 10: 0135579279 ISBN 13: 9780135579275
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