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Marketing Management: Analysis, Planning and Control - Softcover

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9780135579831: Marketing Management: Analysis, Planning and Control

Synopsis

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

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From the Publisher

Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.

From the Back Cover

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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9780135579756: Marketing Mamagement Analysis, Planning, and Control

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ISBN 10:  0135579759 ISBN 13:  9780135579756
Publisher: Prentice Hall, 1980
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Kotler, Philip
Published by Prentice Hall, 1980
ISBN 10: 013557983X ISBN 13: 9780135579831
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Kotler, Philip
Published by Prentice Hall, 1980
ISBN 10: 013557983X ISBN 13: 9780135579831
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Kotler, Philip; Cox, Keith K. [Primary Contributor]
Published by Prentice Hall, 1980
ISBN 10: 013557983X ISBN 13: 9780135579831
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