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Marketing management and strategy =: Formerly Readings in marketing management : a reader - Softcover

Philip Kotler/Keith Cox; Keith Kohn Cox

 
9780135581223: Marketing management and strategy =: Formerly Readings in marketing management : a reader
Softcover
ISBN 10: 0135581222 ISBN 13: 9780135581223
Publisher: Prentice-Hall, 1980
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  • PublisherPrentice-Hall
  • Publication date1980
  • ISBN 10 0135581222
  • ISBN 13 9780135581223
  • BindingPaperback
  • Number of pages432

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9780135573655: Marketing Management and Strategy: A Reader

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ISBN 10:  0135573653 ISBN 13:  9780135573655
Publisher: Prentice-Hall, 1988
Softcover

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Philip Kotler/Keith Cox; Keith Kohn Cox
Published by Prentice-Hall (1980)
ISBN 10: 0135581222 ISBN 13: 9780135581223
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Philip Kotler/Keith Cox; Keith Kohn Cox
Published by Prentice-Hall (1980)
ISBN 10: 0135581222 ISBN 13: 9780135581223
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