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Marketing Management and Strategy: A Reader - Softcover

 
9780135584538: Marketing Management and Strategy: A Reader

Synopsis

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

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Book Description

In the first book to offer a comprehensive analysis of family law in the European Union, McGlynn critically analyses existing EU law in relation to childhood, parenthood and partnerships, providing a robust challenge to the arguments in favour of the codification of European civil law, including family law.

About the Author

Clare MCGlynn is Professor of Law at Durham University.

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  • PublisherPrentice Hall
  • Publication date1987
  • ISBN 10 0135584531
  • ISBN 13 9780135584538
  • BindingPaperback
  • LanguageEnglish
  • Number of pages416
  • EditorKotler Philip

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9780521613354: Families and the European Union: Law, Politics and Pluralism (Law in Context)

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