Items related to Marketing Management and Strategy: A Reader
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
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In the first book to offer a comprehensive analysis of family law in the European Union, McGlynn critically analyses existing EU law in relation to childhood, parenthood and partnerships, providing a robust challenge to the arguments in favour of the codification of European civil law, including family law.
About the Author:
Clare MCGlynn is Professor of Law at Durham University.
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- PublisherPrentice Hall
- Publication date1987
- ISBN 10 0135584531
- ISBN 13 9780135584538
- BindingPaperback
- Number of pages416
- EditorKotler Philip
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Marketing Management and Strategy - A Reader
Published by
Prentice Hall
(1987)
ISBN 10: 0135584531
ISBN 13: 9780135584538
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Marketing Management and Strategy - A Reader
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Marketing Management and Strategy
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Marketing Management and Strategy - A Reader
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(1987)
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Marketing Management and Strategy
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(1987)
ISBN 10: 0135584531
ISBN 13: 9780135584538
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Book Description Condition: New. pp. 418 66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam. Seller Inventory # 5798067
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