An Analytic Approach to Marketing Decisions/Book and Disk - Hardcover

Dyer, Robert F.

 
9780135588260: An Analytic Approach to Marketing Decisions/Book and Disk

From the Publisher

A practical, "how-to" examination of the important role Marketing Decision Support Systems (MDSS) play in strategic decision making -- together with a complete system of software tools for marketing decision making.

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Other Popular Editions of the Same Title

9780130352620: An Analytic Approach to Marketing Decisions

Featured Edition

ISBN 10:  0130352624 ISBN 13:  9780130352620
Publisher: Prentice-Hall, 1990
Softcover