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Synopsis
Utilizing a conversational style, this revised study of strategic management has a practitioner-oriented perspective, and is provided with numerous experiential exercises and up-to-date cases. Like its predecessors, it integrates three themes: globalization, the natural environment and technology.
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From the Back Cover
Key Benefit: A component of David's Strategic Management, 6/e, this book is unique in its lively, conversational style, practitioner-oriented perspective, numerous experiential exercises, and exceptionally up-to-date cases that focus on real companies in the news. Key Topics: It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents cases for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.
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- PublisherPrentice Hall College Div
- Publication date1996
- ISBN 10 0135654580
- ISBN 13 9780135654583
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages736
- Rating
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Cases In Strategic Management
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Prentice Hall College Div, 1996
ISBN 10: 0135654580
ISBN 13: 9780135654583
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Cases In Strategic Management
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ISBN 13: 9780135654583
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Cases in Strategic Management
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ISBN 10: 0135654580
ISBN 13: 9780135654583
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