Planning Media: Strategy and Imagination

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9780135678350: Planning Media: Strategy and Imagination

This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.

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Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but also explains the "why" and "how" while demonstrating the creative mind at work.

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Very contemporary in its perspective, this book not only explains and illustrates tools of the trade, but also explains the “why” and “how” while demonstrating the creative mind at work. Discusses the conceptual foundation of media planning, explaining how social communications become economic communications, and considers key marketing concepts related to media planning. Features a unique, straightforward, step-by-step explanation of how a media plan is actually constructed from beginning to end. Explains “marketing imagination” — and identifies occasions for its application in the media planning process. Shows how to transform static, metric, statistical data into dynamic information for inventive planning, and for translating marketing strategies into media objectives and strategies.

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William J. Donnelly
Published by Pearson Education (US), United States (1996)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Facsimile. Language: English . Brand New Book ***** Print on Demand *****.This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed. Bookseller Inventory # AAV9780135678350

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Book Description Pearson Education, 1995. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780135678350

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William J. Donnelly
Published by Pearson Education (US), United States (1996)
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Facsimile. Language: English . Brand New Book ***** Print on Demand *****. This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed. Bookseller Inventory # AAV9780135678350

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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780135678350_lsuk

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Book Description Prentice Hall College Div, 1995. Paperback. Book Condition: New. Bookseller Inventory # DADAX0135678358

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