John A. Drysdale Profitable Menu Planning

ISBN 13: 9780135878330

Profitable Menu Planning

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9780135878330: Profitable Menu Planning

Exceptionally thorough, this book offers single-volume coverage of all aspects of menu planning.The book covers planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

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From the Publisher:

For the beginning-level course in menu planning offered in hospitality programs and culinary schools, this book covers menu costing, pricing, layout, design, menu analysis and provides a wealth of information on a variety of menus. The book is an extremely practical guide with numerous exercises that allow students to practice writing menus. A discussion on using computers in menu planning is provided, and an equipment checklist is included.

From the Back Cover:

Exceptionally thorough, this book offers single-volume coverage of ALL aspects of menu planning. The book covers planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. For anyone interested in Menu Planning or Food Management.

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John A. Drysdale
Published by Prentice Hall (1994)
ISBN 10: 0135878330 ISBN 13: 9780135878330
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # M0135878330

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