Synopsis
This work introduces the world of retailing for use in undergraduate courses, examining shopping centre trends, store security techniques, hypermarket concepts, career perspectives, strategic planning, employee retention strategies and foreign resources.
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From the Publisher
Keeping current on the every-changing and very progressive field of retailing, this comprehensive introduction is ideal for all students who intend to specialize in retailing as well as those who simply want to understand and appreciate the dynamics of one of today's most exciting industries. Stressing the uses and significance of computers in retailing, the book divides the material into these major areas: Overview, Retailing Structure, Merchandising, Controls, and Making Decisions.
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Modern Retailing: Management Principles and Practices
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