Fuzzy Logic and Neurofuzzy Applications in Business and Finance - Softcover

Von Altrock, Constantin

Softcover

ISBN 10: 0135915120 ISBN 13: 9780135915127

Publisher: Pearson P T R, 1996

Synopsis

Explains powerful fuzzy logic business applications, including risk assessment, forecasting, supplier evaluation, customer targeting, and scheduling. Shows how fuzzy logic can analyze credit risk, evaluate leases, make stock decisions, and uncover fraud. The CD-ROM contains a sample version of fuzzy TECH software which allows fuzzy logic modeling and integration for standard business software and specific business needs. Annotation c. by Book News, Inc., Portland, Or.

About this title

About the Author

CONSTANTIN VON ALTROCK is an internationally-recognized expert in fuzzy logic whose previous books include Fuzzy Logic & NeuroFuzzy Applications Explained (Prentice-Hall, 1995).

From the Back Cover

Make sharper business decisions with fuzzy logic!

What's it worth to your business to make better decisions about:

• Credit?
• R&D?
• Investments?
• Direct marketing?
• Suppliers?
• Quality control?

You can do all that, and a whole lot more, with fuzzy logic, the first technology that allows computers to make decisions with human-like judgment. Long proven in engineering and scientific applications, fuzzy logic takes into account all the uncertainties of the real world—where “maybe” and “probably” are a whole lot more common than “yes” and “no”

Now, internationally-renowned fuzzy logic expert Constantin Von Altrock, author of Fuzzy Logic and NeuroFuzzy Applications Explained, shows you exactly how fuzzy logic works—and gives you tools to use it in your business.

In this hands-on, practical guide, you'll walk through powerful fuzzy logic business applications for business, including supplier evaluation, customer targeting, scheduling, choosing R&D projects, and forecasting. You'll watch fuzzy logic at work analyzing credit, evaluating leases, making stock market decisions, and uncovering fraud.

Then model your own fuzzy logic applications with fuzzyTECH™ for Business simulation software for Windows™. It's included on the CD-ROM—along with working applications you can adapt for your own needs. You'll even learn how to integrate fuzzy logic decision-making with your existing data, using Microsoft's Visual Basic, Access, Excel, OLE, and DDE.

If you need to make the best possible decisions, make them fast, and make plenty of them, you've come to the right book: Fuzzy Logic and NeuroFuzzy Applications in Business and Finance.

From the Inside Flap

A crucial factor in competing in business in the 21st century will be clever use of information technology. Today's information technology systems are mostly data and communication tools for human workers. Tomorrow's information technology systems will be able to do more: automate decisions, intelligently analyze large amounts of data, and learn from their mistakes. Such systems need to have a better way of representing the logic and rationale behind human thinking. Central to this revolution will be finding a way to program a computer to express human-like decisions and evaluations in human language. For this you need fuzzy logic.

In this book, I take the practitioner's approach to fuzzy logic and NeuroFuzzy techniques. I will explain all elements of fuzzy logic system design using case studies of real-world applications-no formulas, no complex math, just everything you need for a hands-on start. Roll up your sleeves, and I will guide you step-by-step through fuzzy logic and NeuroFuzzy design on your PC. On the attached CD-ROM you will find a simulation-only version of a professional fuzzy logic design software and the source code of many real-world case studies I discuss. In just hours, these tools will get you design solutions without any programming.

I would like to thank the “fathers” of fuzzy set theory, Lotfi Zadeh, Hans Zimmermann, and Enrique Ruspini, who introduced me to fuzzy logic in 1983 and for their continuous support and encouragement of my work. I would also like to thank everyone at the Fuzzy Technology division of INFORM Software Corp. for their innovative and productive work on the fuzzyTECH software tools and customer application projects. In particular I would like to thank Adrian Weiler, who gave me the chance to build up the Fuzzy Technology division in 1990 when the broad success of fuzzy logic was not as clear as it is today, and Bernhard Krause, who built up the business with me.
Constantin von Altrock M.Sc.E.E., M.O.R.

Edition details

• Publisher: Pearson P T R
• Publication date: 1996
• Language: English
• ISBN 10: 0135915120
• ISBN 13: 9780135915127
• Binding: Paperback
• Number of pages: 375