Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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Destination, rates & speedsSeller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136009980I3N00
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_446363812
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423728783
Quantity: 1 available
Seller: eCampus, Lexington, KY, U.S.A.
Condition: Very Good. Seller Inventory # U:9780136009986:ONHAND
Quantity: 5 available
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: good. Signs of wear and consistent use. Seller Inventory # GICWV.0136009980.G
Quantity: 1 available
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. 13. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0136009980-8-1
Quantity: 1 available
Seller: GridFreed, North Las Vegas, NV, U.S.A.
Hardcover. Condition: New. In shrink wrap. Seller Inventory # 10-05276
Quantity: 1 available
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0136009980
Quantity: 1 available
Seller: OMOLI Books & Art, Snellville, GA, U.S.A.
Hardcover. Condition: Very Good. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, v. Seller Inventory # OM-BK-2021-07-03-29
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014489668
Quantity: 1 available