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Marketing Management - Hardcover

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9780136009986: Marketing Management

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Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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Philip Kotler; Kevin Lane Keller
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Kotler, Philip,Keller, Kevin Lane
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_446363812

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Kotler, Philip,Keller, Kevin Lane
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423728783

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Kotler, Phil; Keller, Kevin
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Kotler, Philip; Keller, Kevin Lane
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Kotler, Phil; Keller, Kevin
Published by Prentice Hall, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Philip Kotler::Kevin Keller
Published by Prentice Hall, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Hardcover. Condition: Very Good. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, v. Seller Inventory # OM-BK-2021-07-03-29

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Keller, Kevin Lane
Published by Pearson College Div, 2008
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014489668

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