Items related to Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach - Hardcover

Malhotra, Naresh K.

 
9780136037903: Basic Marketing Research: A Decision-Making Approach
Hardcover
ISBN 10: 0136037909 ISBN 13: 9780136037903
Publisher: Pearson College Div, 2008
View all copies of this ISBN edition:
 
 
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.

"synopsis" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2008
  • ISBN 10 0136037909
  • ISBN 13 9780136037903
  • BindingHardcover
  • Edition number3
  • Number of pages645
  • Rating

Other Popular Editions of the Same Title

9780135024140: Basic Marketing Research

Featured Edition

ISBN 10:  0135024145 ISBN 13:  9780135024140
Publisher: Pearson
Softcover

  • 9780132460811: BASIC MARKETING RESEARCH & SPSS 16.0 CD PKG: International Edition

    Pearson, 2008
    Softcover

  • 9780132134989: Basic Marketing Research: A Decision-making Approach

    Pearso...
    Hardcover

  • 9780136066750: Basic Marketing Research: A Decision Making Approach Without Spss

    Pearso..., 2008
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Malhotra, Naresh K.
Published by Pearson College Div (2008)
ISBN 10: 0136037909 ISBN 13: 9780136037903
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0136037909

More information about this seller | Contact seller

Buy New
US$ 21.33
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Malhotra, Naresh K.
Published by Pearson College Div (2008)
ISBN 10: 0136037909 ISBN 13: 9780136037903
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0136037909

More information about this seller | Contact seller

Buy New
US$ 25.96
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Malhotra, Naresh K.
Published by Pearson College Div (2008)
ISBN 10: 0136037909 ISBN 13: 9780136037903
New Hardcover Quantity: 1
Seller:
GoldBooks
(Denver, CO, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0136037909

More information about this seller | Contact seller

Buy New
US$ 26.78
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Malhotra, Naresh K.
Published by Prentice Hall (2008)
ISBN 10: 0136037909 ISBN 13: 9780136037903
New Hardcover Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: New. Seller Inventory # Abebooks32215

More information about this seller | Contact seller

Buy New
US$ 64.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds