Synopsis
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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Basic Marketing Research: A Decision-Making Approach
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136037909I3N00
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Basic Marketing Research: A Decision-Making Approach
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Hardcover. Condition: Good. Third Edition. Text appears to have multiple markings. Cover has some heavy wear spots. Spine is in good condition. Spine has a tear and some heavy worn spots. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0136037909. ISBN/EAN: 9780136037903. Pictures of this item not already displayed here available upon request. Inventory No: 1561039553. Seller Inventory # 1561039553