Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Seller Inventory # 00104767216
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0136037909.G
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136037909I3N00
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Very Good. For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Seller Inventory # CIN0136037909VG
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Good. Third Edition. Text appears to have multiple markings. Cover has some heavy wear spots. Spine is in good condition. Spine has a tear and some heavy worn spots. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0136037909. ISBN/EAN: 9780136037903. Pictures of this item not already displayed here available upon request. Inventory No: 1561039553. Seller Inventory # 1561039553