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Synopsis
Quaker oats co, Gulf Oil Corp, International Food Inc, Minolta camera Co, Polaroid France S.A.Warner-Lamber Japan. With these and many other actual cases, this book introduces you to a systematic treatment of marketing...
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Multinational Marketing Management
Published by
Prentice-Hall, Englewood Cliffs, NJ, 1984
ISBN 10: 0136050492
ISBN 13: 9780136050490
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Multinational marketing management (The Prentice-Hall series in marketing)
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Multinational marketing management
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