Introduction to Hospitality: International Edition - Softcover

Walker, John R.

Softcover

ISBN 10: 0136069460 ISBN 13: 9780136069461

Publisher: Pearson, 2008

Synopsis

For courses in Introduction to Hospitality.

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

About this title

Review

"I've reviewed them all with my students and this is by far the best Intro book and it just got better." ― Ken Crocker, Bowling Green State University

"Students like the "real world" examples and career advice." ― Margaret Steiskal, Columbus State Community College

"The many personalities, companies, and facilities featured are excellent examples of what this industry can and does provide for the patrons they serve and for the opportunities and careers that are waiting for graduates." ― M.J. Linney, El Paso Community College

"The 'Trends' segment of each chapter is a great look into the future on that particular subject matter..." ― Donna Albano, Atlantic Cape Community College

"John's text is not only the best but it comes with the best instructional support materials..." ― Jay Schrock, San Francisco State University

About the Author

Dr. John R. Walker is professor and director of the Hotel, Restaurant and Tourism Management Program at the Alliant International University in San Diego, California. John's fifteen years of industry experience includes management training at the Savoy Hotel London. This was followed by terms as food and beverage manager, assistant rooms division manager, catering manager, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indies.

For the past twenty years he has taught at two- and four-year schools in Canada and the United States. In addition to being a hospitality management consultant and text author, he has been published in The Cornell Hotel Restaurant Administration Quarterly and The Hospitality Educators Journal.

John is an editorial advisory board member for Progress in Tourism and Hospitality Research, published by John Wiley & Sons. John is a past president of the Pacific Chapter of the Council on Hotel, Restaurant, and Institutional Education (CHRIE). He is a certified hotel administrator and a certified Foodservice Management Professional (FMP).

Edition details

• Publisher: Pearson
• Publication date: 2008
• Language: English
• ISBN 10: 0136069460
• ISBN 13: 9780136069461
• Binding: Paperback
• Edition number: 5
• Number of pages: 656