Synopsis
A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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Marketing: Defined, Explained, Applied
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # 013607569X-3-27126600
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Marketing: Defined, Explained, Applied
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013607569XI5N00
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Marketing: Defined, Explained, Applied
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.013607569X.G
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Marketing: Defined, Explained, Applied
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. 2009; Upper Saddle River, NJ; white glossy paper covers with green titles; covers are in like new condition; Interior is clean and unmarked; 4to - over 9 3/4" to 12" tall; 290 pages. Seller Inventory # SKU1150434
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Marketing : Defined, Explained, Applied
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-4032
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Marketing: Defined, Explained, Applied
Seller: SHIMEDIA, Orient, NY, U.S.A.
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Marketing: Defined, Explained, Applied
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-013607569X