A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
"synopsis" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 013607569X-11-1
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 013607569X-8-1
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Paperback. Condition: As New. 2009; Upper Saddle River, NJ; white glossy paper covers with green titles; covers are in like new condition; Interior is clean and unmarked; 4to - over 9 3/4" to 12" tall; 290 pages. Seller Inventory # SKU1150434
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013607569XI5N00
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-13559
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 013607569X
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-013607569X