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Retail Management: A Strategic Approach - Hardcover

  • 3.96 out of 5 stars
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9780136087588: Retail Management: A Strategic Approach

Synopsis

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
 
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. 
 

"synopsis" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2009
  • ISBN 10 0136087582
  • ISBN 13 9780136087588
  • BindingHardcover
  • LanguageEnglish
  • Number of pages654
  • Rating
    • 3.96 out of 5 stars
      89 ratings by Goodreads

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Berman, Barry, Evans, Joel R.
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ISBN 10: 0136087582 ISBN 13: 9780136087588
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Berman, Barry; Evans, Joel R.
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