Total Global Strategy (3rd Edition)

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9780136089834: Total Global Strategy (3rd Edition)

A uniquely integrated view of the global strategy issues facing firms today.

 

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

 

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

 

"synopsis" may belong to another edition of this title.

From the Publisher:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

From the Back Cover:

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

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