ZERO RESISTANCE SELLING : (direct marketing) - Hardcover

Maltz, Maxwell; Kennedy, Dan S.

Hardcover

ISBN 10: 0136090745 ISBN 13: 9780136090748

Publisher: Prentice Hall Pr, 1998

Synopsis

Offers techniques to master selling ability, discussing the keys to delivering a convincing presentation, "secret power phrases," characteristics of "master closers," and types of networking which achieve the most effective results

About this title

Review:

The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson."

About the Author:

Maxwell Maltz, M.D., F.I.C.S., was one of the most important and renowned authors in the field of psychology. His books include Creative Living for Today, The Magic Power of Self-Image Psychology, and the bestseller Dr. Pygmalion. A brilliant plastic surgeon, he was also an internationally renowned professor and lecturer.

About this edition

• Publisher: Prentice Hall Pr
• Publication date: 1998
• ISBN 10: 0136090745
• ISBN 13: 9780136090748
• Binding: Hardcover
• Number of pages: 208