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Synopsis
Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
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Strategic Management and Competitive Advantage: Concepts and Cases
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Pearson College Div (edition 3), 2009
ISBN 10: 0136094589
ISBN 13: 9780136094586
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Strategic Management and Competitive Advantage: Concepts and Cases
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Strategic Management and Competitive Advantage: Concepts and Cases
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Strategic Management and Competitive Advantage
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Strategic Management and Competitive Advantage
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3. Seller Inventory # G0136094589I5N00
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Strategic Management and Competitive Advantage: Concepts and Cases
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