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Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction
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Marketing: An Introduction
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Marketing: An Introduction
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Marketing: An Introduction
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Marketing: An Introduction (10th Edition)
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Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011
ISBN 10: 0136102433
ISBN 13: 9780136102434
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Softcover. Condition: Very Good. 10th Edition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. Seller Inventory # 1561014660
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Marketing: An Introduction
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0136102433. Seller Inventory # 9756065
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