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This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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Book Description Prentice Hall, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P110136102433
Book Description Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. Softcover. Condition: New. 10th Edition. This book is in NEW CONDITION! May contain minor wear from storage. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014658. Seller Inventory # 1561014658
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780136102434
Book Description Prentice Hall, 2010. Condition: New. book. Seller Inventory # M0136102433
Book Description Prentice Hall. Paperback. Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Seller Inventory # in-us-9780136102434
Book Description Prentice Hall, 2010. Paperback. Condition: New. 10. Seller Inventory # DADAX0136102433
Book Description Prentice Hall. PAPERBACK. Condition: New. 0136102433 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0136102433ZN