Marketing: An Introduction (10th Edition)

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9780136102434: Marketing: An Introduction (10th Edition)
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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Armstrong, Gary, Kotler, Philip
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Book Description Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. Softcover. Condition: New. 10th Edition. This book is in NEW CONDITION! May contain minor wear from storage. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014658. Seller Inventory # 1561014658

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