Items related to Consumer Behavior: Buying, Having, and Being
Synopsis
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136110924
- ISBN 13 9780136110927
- BindingHardcover
- LanguageEnglish
- Number of pages654
- Rating
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Hardcover. Condition: Acceptable. 9TH 11 Rough shape. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Still a usable copy. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000116694
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Consumer Behavior: Buying, Having, and Being
Published by
Pearson College Div (edition 9), 2010
ISBN 10: 0136110924
ISBN 13: 9780136110927
Used
Hardcover
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Condition: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Seller Inventory # #210C-0179
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