Items related to Consumer Behavior: Buying, Having, and Being
Synopsis
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
Seller: SecondSale, Montgomery, IL, U.S.A.
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G0136110924I4N00
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Consumer Behavior: Buying, Having, and Being
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G0136110924I3N00
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Consumer Behavior: Buying, Having, and Being
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G0136110924I3N00
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Consumer Behavior: Buying, Having, and Being
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