Items related to Consumer Behavior: Buying, Having, and Being
Synopsis
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136110924
- ISBN 13 9780136110927
- BindingHardcover
- LanguageEnglish
- Number of pages654
- Rating
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.7. Seller Inventory # G0136110924I3N00
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Consumer Behavior
Published by
Pearson Education, Limited, 2010
ISBN 10: 0136110924
ISBN 13: 9780136110927
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 9th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4449973-6
Quantity: 1 available
Stock Image
Consumer Behavior
Published by
Pearson Education, Limited, 2010
ISBN 10: 0136110924
ISBN 13: 9780136110927
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 9th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4626733-6
Quantity: 1 available
Stock Image
Consumer Behavior
Published by
Pearson Education, Limited, 2010
ISBN 10: 0136110924
ISBN 13: 9780136110927
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 9th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4449973-6
Quantity: 1 available