Exam Copy for Essentials of Strategic Management - Softcover

David, Hunger

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9780136125501: Exam Copy for Essentials of Strategic Management

Synopsis

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy corporate strategy, strategy organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.

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Other Popular Editions of the Same Title

9780130465955: Essentials of Strategic Management (3rd Edition)

Featured Edition

ISBN 10:  013046595X ISBN 13:  9780130465955
Publisher: Pearson, 2002
Softcover