Synopsis
Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.
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From the Back Cover
Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing. An essential reference book for anyone in retailing, whether a large or small store or a nontraditional retailing enterprise.
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Retail Management : A Strategic Approach
Published by
Pearson Education, Limited, 1997
ISBN 10: 0136138292
ISBN 13: 9780136138297
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Retail Management: A Strategic Approach
Published by
Prentice Hall College Div, 1997
ISBN 10: 0136138292
ISBN 13: 9780136138297
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Retail Management: A Strategic Approach
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