Operations Strategy: Text and Cases - Softcover

Garvin, David A.

Softcover

ISBN 10: 0136400957 ISBN 13: 9780136400950

Publisher: Prentice-Hall, 1992

Synopsis

This text proceeds from broad discussion of operations strategy to assessments of specific strategies, to a consideration of how those strategies can best be implemented over time. All sections have a strong general management bias, and almost every case is focused at the Vice President level or above. The text focuses on five interrelated themes ranging from strategic to the tactical, broad perspectives to the details of implementation. All, however, relate to the use of operations as a competitive weapon and the need to view manufacturing as an integrated system rather than an isolated department or function. It develops the concept of operations strategy and discusses its basic elements, emphasizing the need for a fit between operations and business strategies, combines these elements into three different approaches to competition - competing on quality, productivity, and new processes - each requiring careful attention to operations, and explores the planning and implementing of operations strategies over time, including such common challenges as growth and resistance to change.

Edition details

• Publisher: Prentice-Hall
• Publication date: 1992
• Language: English
• ISBN 10: 0136400957
• ISBN 13: 9780136400950
• Binding: Paperback
• Number of pages: 592