Items related to Perspectives in Consumer Behaviour

Perspectives in Consumer Behaviour - Softcover

 
9780136587095: Perspectives in Consumer Behaviour
Softcover
ISBN 10: 0136587097 ISBN 13: 9780136587095
Publisher: Prentice-Hall, 1991

Synopsis

This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.

"synopsis" may belong to another edition of this title.

Publisher
Prentice-Hall
Publication date
1991
Language
English
ISBN 10 
0136587097
ISBN 13 
9780136587095
Binding
Paperback
Edition number
4
Number of pages
550
Editor
Kassarjian Harold H., Robertson Thomas S.