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This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) - and yet still not require background in formal statistics.
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This text provides a solid foundation in the theory of consumer buying and its application to marketing practice.
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Book Description Prentice Hall. Hardcover. Condition: New. 0136690114 New Condition. Seller Inventory # NEW7.3131968
Book Description Prentice Hall College Div, 1994. Hardcover. Condition: New. Never used!. Seller Inventory # P110136690114
Book Description Condition: New. New. Seller Inventory # S-0136690114
Book Description Prentice Hall, 1994. Condition: New. book. Seller Inventory # M0136690114