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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition) - Softcover
Synopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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From the Back Cover
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused guide to formulating pricing strategy. Explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be part of every marketer's repertoire. It emphasizes the actual process of making pricing decisions. It develops a procedure for pricing that is consistent with the economics, but also incorporates the psychological aspects of price sensitivity and the recognition that managers must make decisions with incomplete information. For readers interested in pricing strategy or managerial economics.
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Strategy and Tactics of Pricin
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Strategy and Tactics of Pricin
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097241523
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Strategy and Tactics of Pricin
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Published by
Taylor & Francis (edition 2nd), 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0136690602-11-1
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
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Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0136690602.G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.
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Condition: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. Seller Inventory # CTXV.0136690602.G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Fair. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602A
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602G
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. Seller Inventory # CIN0136690602VG
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136690602I4N00