Items related to Strategy and Tactics of Pricing: A Guide to Profitable...
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition) - Softcover
Synopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
"synopsis" may belong to another edition of this title.
From the Back Cover
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused guide to formulating pricing strategy. Explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be part of every marketer's repertoire. It emphasizes the actual process of making pricing decisions. It develops a procedure for pricing that is consistent with the economics, but also incorporates the psychological aspects of price sensitivity and the recognition that managers must make decisions with incomplete information. For readers interested in pricing strategy or managerial economics.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Strategy and Tactics of Pricing: A Guide to Profitable...
Stock Image
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # D13K-01919
Quantity: 1 available
Stock Image
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Seller Inventory # G0136690602I4N00
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780136690603. Seller Inventory # 9168527
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing
Seller: Open Books, Chicago, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000803552
Quantity: 1 available
Stock Image
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks61570
Quantity: 1 available
Stock Image
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0136690602
Quantity: 1 available