Items related to Marketing Metrics (Pearson Business Analytics Series)
- PublisherPearson
- Publication date2020
- ISBN 10 0136717136
- ISBN 13 9780136717133
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages512
Search results for Marketing Metrics (Pearson Business Analytics Series)
Stock Image
Marketing Metrics (Pearson Business Analytics Series)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00082455532
Quantity: 1 available
Stock Image
Marketing Metrics (Pearson Business Analytics)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_369075150
Quantity: 1 available
Seller Image
Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 40558872
Quantity: 2 available
Seller Image
Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 40558872-n
Quantity: 2 available
Stock Image
Marketing Metrics
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780136717133
Quantity: 3 available
Stock Image
Marketing Metrics (Paperback)
Published by
Pearson Education (US), NJ, 2021
ISBN 10: 0136717136
ISBN 13: 9780136717133
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimise planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketings impact on a publicly traded firms financial objectives Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780136717133
Quantity: 1 available
Stock Image
Marketing Metrics
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780136717133
Quantity: 3 available
Seller Image
Marketing Metrics
Seller: AG Library, Malaga, Spain
Seller rating 4 out of 5 stars
Condition: New. Idioma/Language: Inglés. Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 19853849
Quantity: 1 available
Stock Image
Marketing Metrics (Pearson Business Analytics)
Seller: Russell Books, Victoria, BC, Canada
Seller rating 5 out of 5 stars
Paperback. Condition: New. 4th Edition. Special order direct from the distributor. Seller Inventory # ING9780136717133
Quantity: 1 available
Stock Image
Marketing Metrics
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-637
Quantity: 2 available