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Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption - Softcover
Synopsis
Describes how to use game theory to identify, assess, and resolve coordination problems.
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About the Author
Ruth Fisher, Ph.D., is founder and principal of QuantAA (quantaa.com), an economic consulting firm that applies advanced quantitative assessment and analysis to help clients make better decisions. She has had a lifelong fascination with the discovery, development, and commercialization of new ideas.
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Winning the Hardware-Software Game
Seller: unifachbuch e.K., Köln, NRW, Germany
Seller rating 5 out of 5 stars
Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -"Many books discuss high-tech decision making, but this is the only book I know of that provides a systematic approach based on objective analysis." --Matthew Scarpino, author of Programming the Cell Processor "This book offers a unique approach to analyzing business strategy that changes the focus and attitude to a lively and fun exercise of treating business strategy as a game." --Dave Hendricksen, Architect, Thomson-Reuters USE GAME THEORY TO SOLVE THE #1 PROBLEM THAT CAUSES NEW TECHNOLOGIES TO FAIL IN THE MARKETPLACE: LACK OF COORDINATION Too many advanced technologies fail the test of adoption, at immense cost to their creators and investors. Why Many new technologies are launched into complex ecosystems where hardware, software, and/or connectivity components must work together--for instance, next-generation gaming and video platforms that can only succeed if they offer attractive, compatible content. Often, users aren't ready to give up existing systems, and content or connectivity providers aren't ready to move away from existing markets. In either case, the real issue is a lack of coordination. Fortunately, coordination problems have specific, proven solutions, and Winning the Hardware--Software Game shows you exactly how to find them. Drawing on advanced ideas from game theory, economics, sociology, and business strategy, author Ruth D. Fisher presents a systematic framework for identifying, assessing, and resolving coordination problems among all the participants in a product ecosystem. Writing in plain, nontechnical, nonmathematical English, Dr. Fisher helps you discover specific steps that will prepare your customers and partners for successful adoption. Using these techniques, you can shape strategy, systematically reduce risk, and dramatically increase profitability. Topics covered in this book include: \* Discovering the forces that drive or delay adoption by users and content providers \* Understanding networks, network effects, switching costs, technology compatibility, and other crucial issues \* Speeding the pace of adoption, and getting to the "tipping point" sooner \* Clarifying and restructuring the incentives that motivate users and software providers \* Engineering new systems to maximize the likelihood of adoption \* Creating expectations of adoption and decreasing the relative value of older systems \* Learning from Apple Newton versus Palm Pilot, HD DVD versus Blu-Ray, and other significant technology battles \* Leveraging lock-in, path dependence, standardization, and first-mover advantage With so much at stake, Winning the Hardware--Software Game is a required resource for everyone concerned with new technology adoption--executives, strategists, R&D leaders, marketers, product managers, industry analysts, and investors alike. 240 pp. Englisch. Seller Inventory # INF1000031747
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Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption
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Pearson P T R (edition 1), 2009
ISBN 10: 0137002823
ISBN 13: 9780137002825
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0137002823-8-1
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Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0137002823I3N00
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Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0137002823.G
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Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_474483185