Items related to Principles of Business Law
Synopsis
&n> How Today’s Shoppers Really Think, Behave, and Breakthrough Insights for Creating High-Profit Retail Experiences! “ Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.” –Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble “From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb’s handbook on shopper insights will know them a lot better.” –Joel Rubinson, Chief Research Officer, The Advertising Research Foundation Today, improving the effectiveness of the retail experience is no longer an It’s a matter of survival–and nobody knows more about doing that than Herb Sorensen. That’s because Sorensen understands your customer’s in-store behavior better than anyone else on earth. Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results. You’ll discover how to drive more profit from the “quick trip”...the three “moments of truth” in every shopping event...customer “migration patterns” within the store...and how to use “active retailing” to place products precisely where they’ll do best.
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Principles of Business Law
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Loose Leaf. Condition: Fair. 10th ed. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0137013000-7-18
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Principles OF Business LAW
Published by
PRENTICE-HALL, INC., Englewood Cliffs, New Jersey, 1975
ISBN 10: 0137013000
ISBN 13: 9780137013005
Used
Hardcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Dust Jacket Condition: worn with tears and edge wear. 10th Edition. The hardcover book is in good condition, though the dust jacket is worn with several tears and noticeable edge wear. The binding remains intact, ensuring the book's durability for continued use. There are no inscriptions or library markings, and the pages are clean and unmarked. Seller Inventory # A24-B9-CIZ-JM-0161
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Principles of Business Law
Seller: Mama"s Helper, Beaumont, TX, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # ABE-1695318043472