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Synopsis
An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market.
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From the Publisher
Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace.
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Principles of Marketing
Seller: The Yard Sale Store, Narrowsburg, NY, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Good. A very nice book here, in tact with clean pages. Former price sticker on the cover. Minor edge wear. Former owner's name on the inside cover page. Some musty smell. Economically priced for your needs. Book. Seller Inventory # AuerSept24VI18