Items related to Principles of marketing (Prentice-Hall series in marketing)
Synopsis
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
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From the Publisher
Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace.
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Principles of marketing (Prentice-Hall series in marketing)
Published by
Prentice-Hall (edition 2nd), 1983
ISBN 10: 0137016239
ISBN 13: 9780137016235
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. 2nd. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0137016239-7-1
Stock Image
Principles of marketing (Prentice-Hall series in marketing)
Published by
Prentice-Hall (edition 2nd), 1983
ISBN 10: 0137016239
ISBN 13: 9780137016235
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0137016239-11-1
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Principles of Marketing
Published by
Englewood Cliffs, N.J. : Prentice-Hall, 1983
ISBN 10: 0137016239
ISBN 13: 9780137016235
Used
Hardcover
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. Solid binding. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123756822
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Principles of marketing (Prentice-Hall series in marketing)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_467189244
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Principles of Marketing
Published by
Pearson Education, Limited, 1983
ISBN 10: 0137016239
ISBN 13: 9780137016235
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 290975-6
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Principles of marketing (Prentice-Hall series in marketing)
Seller: Bank of Books, Ventura, CA, U.S.A.
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hardcover. Condition: Good. Minimal highlighting and notes throughout the book. Book shows common (average) signs of wear and use. Binding is still tight. Covers are intact but may be repaired. We have 75,000 books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed! Seller Inventory # mon0000983139
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Principles of Marketing (The Prentice-Hall Series in Marketing)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0137016239. Seller Inventory # 9171843
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